Regarding the Mains of Others.

The platformed logics of social media favor unique and spectacular content thus encourage the production display bodies. In realm media, attractive unattainable bodies have emerged as norm rather than exception. This article, however, sets out to investigate how a specific type body comes into being by turning phenomenon mukbangs. We explore excessive food consumption, audiovisual aesthetics, technologies, platform all become constituents body’s performance. Our analysis will focus on two tendencies: First, is distributed through its entanglement with nonhuman agents, such microphone enhancing eating sounds, camera image composition displaying food’s quantity, spectacle excess. Second, mukbang videos cater spectating ready be affected exceptional capable extreme this bodily performance transcends medium, produce disgust or cravings.